In 2008, Public Health - Seattle & King County launched a public awareness campaign targeting communities of color through radio spots and print ads. The new campaign hopes to increase colon health screening among adults over 50 years of age by raising awareness about the importance of screening and about the Colon Health Program. Funded by the Centers for Disease Control and Prevention (CDC) and administered by Public Health - Seattle & King County, the Colon Health Program provides free screening to low-income uninsured or underinsured residents of King, Clallam, and Jefferson Counties.
The education campaign includes newspaper ads and radio PSAs, and includes a focus on diverse communities, including African American, American Indian/Alaska Natives, and Latino populations. Radio and print ads feature Reverend Vaughn Profit-Breaux, a local pastor who was diagnosed with colon cancer through the Colon Health Program. The campaign includes a bilingual English-Spanish ad as well as posters and brochures in English, Spanish, Russian and Vietnamese.
The Community Health Access Program (CHAP) provides colon health screening information and referrals at 1-800-756-5437. For general cancer information, call the American Cancer Society 1-800-ACS-2345 or the National Cancer Institute’s Cancer Information Service 1-800-4-CANCER.
Sample of education materials (PDF)
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Program information brochure:
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Importance of Colorectal Cancer Screening Brochure:
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Poster:
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Print advertisement:
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Print advertisement, 5.75 x 8:
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Colonoscopy fact sheet:
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Fecal Occult Blood Test:
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Fecal Occult Blood Test, version 2:
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Reminder Postcard:
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Radio public service announcement (MP3)
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