Performance Measures
Related Information
Entrepreneurial and Enterprise Revenue
About this measure: Since 2002 Parks has been empowered to engage in 'good-government' initiatives and embrace non-traditional ways of doing business. This transformation from a centrally funded service provider to an entrepreneurial, performance-driven organization ensures that parks serve to enhance communities and our regional quality of life, even during tight fiscal times. This measure tracks the Division's success in reaching its goal as established in the 2003 Parks Business Plan of increasing entrepreneurial revenue 5% each year from an established baseline.
2006 results: $2,800,000
2006 target: $2,200,000
Influencing factors: Parks team secured major corporate investments of more than $900K from Starbucks ($250K), Group Health ($100,000) and Cirque de Soleil ($550,000).
Strategy going forward: As the Department of Natural Resources and Parks develops strategies for long-term funding options, including the August 2007 renewal levy, Parks will maximize enterprise/entrepreneurial revenue along with exploring other strategies (efficiencies) to minimize the tax subsidy needed for active recreation facilities. The Division will continue to foster and develop corporate, non-profit and community-based partnerships in an effort to increase revenues and leverage Revenue Enhancement and Opportunity Fund capital dollars.
The Division continues to aggressively pursue mutually beneficial agreements through the Partnership for Parks initiative which generates revenue through the implementation of the following opportunities:
- Maximize Revenue from Existing Assets
- Corporate Partnerships, Gifts
- Aggressively Pursue Gifts, Bequests and Legacy Donations
- Real Estate Opportunities — Continue to evaluate long-term revenue opportunities on King County lands to benefit the Parks Division.
Technical Notes
For definitions and more detail.
