Meet our May 2001 Corporate Earth Heroes!

King County Executive Ron Sims honored Nintendo as King County's Corporate Earth Hero for May 2001.

Nintendo of America reminds us that being one of the largest video manufacturers in this County takes responsibility and innovation. Instead of allowing excess waste to accumulate in their factories and offices, aggressive around-the-clock waste prevention and recycling activities have been established. Some of the activities include placing lengthy standards and procedures on-line, posting reports electronically, recycling Nicad batteries, and buying recycled products. As an active member of the King County Green Works Program, Nintendo of America has committed themselves to recycling 40% of its waste, which has added up to a 98% reduction in their waste. Changing the company’s recycling service increased paper-recycling revenues by 900% in one year.

» Read the related news release