In Motion: Helping More People Drive Less!

Welcome to In Motion’s Do It Yourself page! Since 2003 King County Metro has been working with neighborhoods engaging residents in learning about and try sustainable travel options instead of driving alone — for everyday errands as well as work trips. 

This page provides information on the In Motion approach and key program elements, along with samples of program materials. By modifying them to fit your neighborhood, you can begin changing the travel dynamic in your community today. You can also contact Metro directly for more information and assistance.

How In Motion works

The In Motion program was designed to help individuals leave their cars at home — some of the time. It was built using the foundations of community-based social marketing: speaking to the motivations of local communities by providing information, getting action commitments, and offering prompts and incentives to encourage new, healthier travel behavior.

Average results for In Motion programs:

  • participation rates between 8% and 10% of the households contacted
  • reported changes of 20% fewer drive-alone trips
  • corresponding increases in busing, biking, ridesharing and walking
  • increased openness to using alternative modes more often.

If you would like to get started on organizing your own In Motion drive-less campaign, using some or all of the elements of King County Metro’s successful programs, you can:

  • Download The In Motion Tool Kit: Helping More People Drive Less for information on how to set objectives and target your audience, incorporate pledges and incentives, create program materials including direct mail and community posters and yard signs, involve local organizations and businesses and evaluate your results.
  • Download examples of successful program materials to help inspire you as you create your own:
    Note: These PDF files range in size from 120Kb to 1.2Mb and may take some time to download depending on your browser speed. Also, some of these examples contain more than one page, so be sure and browse through!

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